Archive for April, 2019

postheadericon What Are The Most popular Business Hours To Post On Social Media (Twitter, Instagram, Facebook)

When it comes to posting on social media, people get different responses in different timings. Some people believe the night time and weekends are good while others believe we should post on Sundays and such other schedules.

We have created this post to guide the readers about best business to post on the major social media sites for B2B and B2C.

Factors Affecting Business Hours on Social Media

Before we talk about the best hours, we should also understand the important factors that affect business hours when it comes to posting on social sites. Every platform has a different user base and they majority of the users are active at different times. Like, Facebook users will not be active when more people will be using Twitter.

  1. The platform is one of the most important factors to consider while posting on social sites.
  2. Another factor is the region you want to target. People of the US have different times as compared to that of the people in the UK.
  3. Your goals also affect the timing. What you are sharing and what you want to achieve is really important.
  4. And lastly, when your potential users or audience is more active on a platform and how they react to it.

Best Business Hours to Post on Facebook

Facebook has been one of the vital platforms for any business. A new research found that Wednesday at 3:00pm and Thursdays and Fridays from 1:00pm-4:00pm is the perfect time to share content, post and engage users on this social site. People have witnessed great performance during these days and the hours so you can schedule your posts for this time as well.

Business Hours to Post on LinkedIn

LinkedIn is really effective for people who want to connect with the users as well as potential customers. For this platform the best time is; 7 AM to 9 AM ET or 5 PM to 6 PM ET. Thursday and Wednesday are the two days that can give you more audience and better response on your social posts.

Business Hours to Post on Twitter

When it comes to Twitter, you will get many audience and relevant people for your business. This platform is more professional and only the professionals are there. Unlike Facebook, Twitter has more mature user base and professionals. You should post during the working week from 12:00-3:00pm, and again at 5:00pm.

Business Hours to Post on Instagram

Instagram has become really popular for every business and brands. The site is more known for images and videos. All the celebrities and big brands are using this site nowadays. On Instagram, you will get better response between 9:00pm and 8:00am. This is a perfect time for video content.

Business Hours to Post on Pinterest

Many people still prefer Pinterest for posting business content and other information. According to experts, for this platform Saturdays from 8:00-11:00pm is an ideal time to post content and share products. This is the time when you can expect more response and users.

To Conclude

It is easy to get caught up in the chase of the perfect social media posting time frenzy. You can become too paranoid about your schedules and trying this for these people, and that for someone else.

But to return to basics. If your social media content is good, and is for the correct audience, it will be found, it will be seen, engaged with and acted upon.

It is all about the process of building trust and authority through genuinely entertaining content, re-packaged across all of your active profiles. It is the consistency of this which will deliver results which can be acted upon for lead generation through website visitor tracking. Not because you posted at 9:47AM GMT.

With content boosting and paid advertising now available with such extreme levels of targeting, your ads and the content within, will be seen. The impressions back this up. So get the copy, imagery and the messaging correct, and the rest will follow upon this.

postheadericon 5 Ways to Boost Your Business Today

1. Connect With Your Customers

Brainstorm ways to connect more with your customers, then implement those strategies. Custom emails, follow up phone calls to say “Thanks for ……”, customer service training for your staff, appreciation day(s), valued customer cards/discounts/coupons, etc, etc, etc…business is about making connection with people. The more you find ways to connect with your customers the more your business will grow, period.

2. Know Your Target Market and Reach Them

Spend 10 minutes thinking about targeted advertising for your business, then put a plan in place to reach that market. Already done this? Analyse the effectiveness of your targeted campaign, and tweak where needed. Use programs like Slack and MS Project to organise yourself and your team, and boost productivity.

3. Give Away The House

If you offer a product or service you think your customers cannot live without, give it away! That’s right, if you offer something you feel is so good your customers will be hooked the minute they try it then give it away to them for a period of time. Make a great smelling soap? Give out freebies. Offer consulting services? Make your first consultation free. Sell the next greatest gadget? Run a contest where the winners all get one. You can never lose money giving away an indispensable product for a period of time. If you’re right and your customers love the product/service, they’ll be back for more and be happy pay for it. However, if your products or services are marginal you will never see those customers again.

4. Know How to Market

Commit to learning one new thing about marketing for small businesses. All business come down to two things, marketing your product and service, then making a connection with the customers you marketed to. Learn marketing techniques, and use them DAILY in your small business. Most businesses come down to a numbers game, I believe most all of you produce a great product or provide a great service. The only thing stopping you from breaking your business wide open is you don’t get your product/service in front of enough people. Fix that!

5. Do Something!

Do something, anything, to promote and grow your business. As simple as it sounds, one of the best ways to boost your business is to do something today. If everyday you do something for your business, no matter how small it may seem, the effect those “something” have will compound over time. The only way your small business stalls, is if you stop actively moving it forward.

What are you going to do to boost your business today?

postheadericon Important Features Of Offshore Oil Rig Living Quarters

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Offshore workers on oil rigs and oil platforms have very intensive work schedules. They have to work long weeks or even months-long shifts in a very demanding and potentially perilous and dangerous environment. To cater for their workers and make offshore life has easy as possible, companies have to depend on offshore living quarters manufacturers to create comfortable innovative living spaces for their workers that would be spending time on offshore installations.

Why offshore living quarters are important

Shifts on offshore platforms can stretch into months at a time; some installations have to host numerous workers at a time with new ones coming in to replace old workers as they leave in a constant cycle. Whether they are coming in for quick engineering repairs and installation, or long-term drilling projects, workers are faced with potentially dangerous weather conditions, they have to spend days or weeks living together offshore with heavy machinery and equipment among a long list of other things that could go wrong.

This is why there is a need for top quality accommodation facilities that not only conform to health and safety standards but are also flexible and comfortable enough to serve as living and work spaces for various categories of workers. Many large installation vessels already have these accommodation units built into the vessel design. However, for smaller vessels and platforms such as barges and jack-up vessels, there is a need to constantly readjust the structure of the facilities on board based on the companies need and depending on the size of the project at hand. To ensure that crews on board of offshore vessels are properly housed, here are some important features that must not be missing in offshore oil rig living quarters.

Health and Safety: to an outside observer, the idea of temporary living quarters on an offshore platform might make it sound like it is second rate accommodation. But those in the industry know that offshore accommodation is meant to be designed to conform to every safety standards possible. In fact, there are a lot of safety standards offshore accommodation is meant to conform to. There are the Health and Safety Executive (HSE) guidelines, the international convention for the safety of life at sea standards, each of the units must conform to fire rating standards and a long list of other important guidelines to ensure the safety of workers on-board the rigs. Certainly, high standards are set for these accommodation modules, and manufacturers are expected to adhere to the rules.

Quality of living space

While life at sea cannot be compared to living in a regular house on the land, companies try to ensure that they give their workers something as close to home as possible. The offshore living quarters are designed in such a way that is as comfortable as possible. The beds, cabinets, flooring and other fixtures of the living quarters are built to standards and are good quality. As much space as can be managed is assigned to each individual and many of the modern offshore living quarters even come with leisure areas with containers converted into gyms, lounges and other recreational areas. In essence, these accommodation modules are designed to feel good as much as possible.

Weather protection

Since rough weather is expected offshore, accommodation designed to be used at sea is built to be as weather resistant as possible. For example, some manufacturers coat the containers with a water-resistant coating. Also, the HVAC units used on these containers are protected using special gratings that are resistant to damage. These and other protection features make them formidable as the sea.

Flexibility

One of the most essential qualities of offshore living quarters is flexibility. In most cases, these accommodations are built specifically to be used for certain tasks since most offshore oil projects involve various phases requiring different numbers of manpower. For example, during the commissioning and hookup of a platform, the temporary accommodations used must be designed in such a way that if more people are required to do the job, more units can be added to the temporary quarters and once the job is done, they can be easily removed.

Click here to read more about offshore living on oil rig platforms and how to make the best of it.

Conclusion

Modern offshore accommodations are more than mere living quarters. They are designed to serve as a safe and comfortable living space for workers living in them which is why it is important that they serve their purpose and fulfills all the conditions discussed here.