When it comes to posting on social media, people get different responses in different timings. Some people believe the night time and weekends are good while others believe we should post on Sundays and such other schedules.
We have created this post to guide the readers about best business to post on the major social media sites for B2B and B2C.
Factors Affecting Business Hours on Social Media
Before we talk about the best hours, we should also understand the important factors that affect business hours when it comes to posting on social sites. Every platform has a different user base and they majority of the users are active at different times. Like, Facebook users will not be active when more people will be using Twitter.
- The platform is one of the most important factors to consider while posting on social sites.
- Another factor is the region you want to target. People of the US have different times as compared to that of the people in the UK.
- Your goals also affect the timing. What you are sharing and what you want to achieve is really important.
- And lastly, when your potential users or audience is more active on a platform and how they react to it.
Best Business Hours to Post on Facebook
Facebook has been one of the vital platforms for any business. A new research found that Wednesday at 3:00pm and Thursdays and Fridays from 1:00pm-4:00pm is the perfect time to share content, post and engage users on this social site. People have witnessed great performance during these days and the hours so you can schedule your posts for this time as well.
Business Hours to Post on LinkedIn
LinkedIn is really effective for people who want to connect with the users as well as potential customers. For this platform the best time is; 7 AM to 9 AM ET or 5 PM to 6 PM ET. Thursday and Wednesday are the two days that can give you more audience and better response on your social posts.
Business Hours to Post on Twitter
When it comes to Twitter, you will get many audience and relevant people for your business. This platform is more professional and only the professionals are there. Unlike Facebook, Twitter has more mature user base and professionals. You should post during the working week from 12:00-3:00pm, and again at 5:00pm.
Business Hours to Post on Instagram
Instagram has become really popular for every business and brands. The site is more known for images and videos. All the celebrities and big brands are using this site nowadays. On Instagram, you will get better response between 9:00pm and 8:00am. This is a perfect time for video content.
Business Hours to Post on Pinterest
Many people still prefer Pinterest for posting business content and other information. According to experts, for this platform Saturdays from 8:00-11:00pm is an ideal time to post content and share products. This is the time when you can expect more response and users.
It is easy to get caught up in the chase of the perfect social media posting time frenzy. You can become too paranoid about your schedules and trying this for these people, and that for someone else.
But to return to basics. If your social media content is good, and is for the correct audience, it will be found, it will be seen, engaged with and acted upon.
It is all about the process of building trust and authority through genuinely entertaining content, re-packaged across all of your active profiles. It is the consistency of this which will deliver results which can be acted upon for lead generation through website visitor tracking. Not because you posted at 9:47AM GMT.
With content boosting and paid advertising now available with such extreme levels of targeting, your ads and the content within, will be seen. The impressions back this up. So get the copy, imagery and the messaging correct, and the rest will follow upon this.